Thank you for tuning into "Starting Small", a podcast about brand development, entrepreneurship, and innovation in the modern world. In this episode, I am joined by Nate Checketts, CEO and Co-founder of Rhone, a men's performance lifestyle brand. Nate attended Brigham Young University in 2004, studying finance, with an emphasis in entrepreneurship. Prior to Rhone, Nate worked for for and consulted with some of the biggest technology and entertainment properties in the world including Cisco, The National Football League, FanVision, and Sports Radar. 
While working for the National Football League, Nate was introduced to a fabric that seemed to be only used in the women's category of clothing. This realisation led him to fill this void in the men's category, by creating Rhone, the men's active lifestyle brand it is today.
Make sure to check out Rhone at: https://www.rhone.com/
 
Thank you to this episodes sponsor, SUPER NIGHT. SUPER NIGHT offers affordable LED light strips, which you can place to illuminate behind cabinets, tables, entertainment centers, and more. Their strips are easy and quick to install, assuring easy accessibility for correct placement. They offer a wide range of colors to choose from, so you can satisfy all rooms of your home, from your game room to the bedroom. Make sure to check out SUPER NIGHT at https://supernight.cc/
 
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