Thank you for tuning into "Starting Small", a podcast about brand development, entrepreneurship, and innovation in the modern world. This episode is with Alex Lewkowict, Co-Founder and COO of Black Wolf, a mens focused skin care brand. Alex and his brother both suffered from bad razor bumps. They found a product that was sold locally, that really worked, but packaging wasn't up to par. Taking inspiration from this previous finding, they formulated their own bump cream, focused directly towards the simple and under complicated guy. They have maintained simple packing and product names, making their brand stand slick compared to their competitors. Alex and Sam currently run Black Wolf through E-Commerce, and advertise through social media advertisement. Black Wolf products can be purchased on their website at Blackwolfnation.com. 
 
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