Wellness is in big demand, attracting developers who want to create projects with wellness elements; but the first question always is, where is the data? While we have excellent broad numbers on many wellness-related silos courtesy of the Global Wellness Institute, at the intersection of wellness and hospitality there is a dearth of detailed data on how spa and wellness components affect ADR or occupancy, or which particular services or experiences are in most demand. National Director of Hospitality Analytics for CoStar Jan Freitag, and Laszlo Puczko, Wellness Tourism expert and Co-founder of HTWW, share their insights on why this is such a difficult challenge, and how we might move forward.

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