Listen "Chat with Louise Karch, author of Word Glue"
Episode Synopsis
Words are one of the main building blocks of logos. Louise is a multi award winning marketer who names brands and wrote the global hit ‘Word Glue – find your million dollar brand name’.In this podcast, I chat with Louise about how words are interesting as we can both see and hear them so they can inform us at many levels, consciously and unconsciously.
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ZARZA We are Zarza, the prestigious firm behind major projects in information technology.