In this episode of Squeezing the Juice, Owen Cotterell sits down with XR industry veteran Jeremy Dalton to explore the real business case for immersive technology. From launching PwC’s first global XR team to advising Fortune 500s, Jeremy shares practical wisdom on what’s working, what’s hype, and what’s next.If you’ve ever wondered whether XR is more than just a tech gimmick... this is your Reality Check.TAKEAWAYS- Why “VR is dead” refuses to die and why that’s a good thing- The CECE framework for overcoming XR’s biggest challenges: Cost, Education, Content, Experience- Why 360 video does count as VR (when done right)- How businesses like Walmart & GSK are embedding XR into day-to-day operations- The ROI tipping point: When immersive training beats traditional learning- How XR and AI are converging to deliver smarter, scalable solutions- Jeremy’s top tips for companies taking their first steps into immersive techCONNECT WITH JEREMYwww.jeremydaltonxr.comPurchase Reality Check (2nd edition) from the publisher here: https://www.koganpage.com/digital-technology/reality-check-9781398618749VR vs video conferencing study: https://www.pwc.ch/en/insights/data-analytics/virtual-reality-vs-video-conferencing.htmlVR for soft skills training study: https://www.pwc.co.uk/services/technology/immersive-technologies/study-into-vr-training-effectiveness.htmlCONNECT WITH JUICE IMMERSIVE💻 Website - https://juiceimmersive.com👥 Linkedin - https://www.linkedin.com/company/juice-immersive🎥 YouTube Channel - https://www.youtube.com/@juiceimmersive3592🐦 X - https://twitter.com/juiceimmersive📸 Instagram - https://www.instagram.com/juiceimmersiveCREDITSHost: Owen Cotterell - https://www.linkedin.com/in/owencotterellProducer: Jon Bradley - https://www.linkedin.com/in/jonpaulbradleyEditor: Dexter GorstMusic: Dom Champion - https://www.linkedin.com/in/dominic-champion-865750b9CHAPTERS00:00 Jeremy's Journey04:51 The Evolution of XR Technology09:49 Success Stories in XR Adoption13:49 Why XR Means Business15:36 Common Misconceptions about XR25:54 Impactful Studies and Corporate Use Cases30:47 The Future of XR and AI Convergence42:31 Top Tips for XR Adoption

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