NFL Content Deals, Nielsen's Big Data Revolution and Pepsi's Engagement Strategy

Sports Geek Rapid Rundown
04/09/2025 4 min
NFL Content Deals, Nielsen's Big Data Revolution and Pepsi's Engagement Strategy

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Episode Synopsis

Today's episode covers the NFL's first content licensing deal with Front Office Sports, Nielsen's new Big Data + Panel system that could boost sports ratings by 10%, and how Pepsi is shifting from reach to engagement in its NFL sponsorship approach. Plus insights on the league's global expansion and the LA Kings' digital content strategy - all curated by Sports Geek Reads. Subscribe at https://sportsgeekhq.com/rapidrundown

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