Let us know what’s on your mindWe explore how the Teneo Accelerate programme helps young female athletes build brand, social, commercial, and media skills, pairing practical training with year-round support. Ellen shares growth from an Irish pilot to a European footprint, plus candid lessons on online safety and contract literacy.• Why the programme exists and who it serves• Cohort growth from three to six athletes across Europe• Selection through sporting bodies and NGBs• Four pillars: brand, social, commercial, media• Contract basics, agent choices, and sponsorship fit• Social media strategy, LinkedIn for athletes, and safety• Media training for live hits, profiles, and crises• Personality, purpose, and causes beyond sport• Expansion plans across European offices• Personal quickfire: sport, culture, books, and foodVisit sportforbusiness.com or sign up, subscribe, comment, and share wherever you get your podcasts from Find out more about what we do day in day out at Sportforbusiness.comWe publish a daily news bulletin and host regular live events on a wide range of sporting subjects. Subscribe to the podcast wherever you get your podcasts from, and look forward to more upcoming chats on leadership and the business of sport.Our upcoming live events on the Sporting Year Ahead, as well as plenty more, are live on the Sport for Business website, and we'd love to have you join us.

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