Re-branding or de-branding?

08/12/2023

Listen "Re-branding or de-branding?"

Episode Synopsis

A few weeks ago I got carried away and wrote a spontaneous reply to a LinkedIn post about the new Johnson&Johnson logo. Normally, I don’t really care very much about the shape of one logo or another, but that particular project reminded me of the decades I spent designing brands, the fights I had had […]