Retailers were rushing back to private brands before the pandemic rocked retail. Their big bets are paying off now as shoppers prioritize value. Retailers’ renewed enthusiasm for private brands has far-reaching implications for brand marketers, solution providers and retailers themselves. In this episode, Carol reveals the opportunities and challenges as the private brand bash kicks into high gear.In this episode you’ll learn:The new reasons why private brands are proliferatingWhy brand marketers should position, not panicHow “secret brands” are diluting brand impact, and creating opportunitiesHow one brand party crasher is changing the game for everyone elseWant to be a guest on Spieckerman Speaks Retail? Contact [email protected] out more of Carol's retail insights and updates Follow Carol on LinkedInFollow Carol on Twitter

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