In this episode of the SPEAKPact show, Antoniette Roze is joined by guest Gloria Chou discuss the ins and outs of effective Public Relations (PR) strategies for entrepreneurs and small business owners. Gloria shares her unconventional journey from a government diplomat to a self-taught PR expert and entrepreneur. She reveals her struggles with breaking into the PR industry and how she developed a successful PR framework, known as the CPR method, which helps entrepreneurs gain media exposure without the need for an agency or significant expenditures. The episode also covers practical advice on crafting pitches, understanding the value of earned versus paid media, and the power of PR in establishing credibility and authority in one's field. Gloria emphasizes the importance of persistence in PR efforts and challenges listeners to embrace rejections as part of the process towards achieving visibility and success.00:00 Introduction and Guest Welcome00:45 Gloria Chou's Journey into PR01:38 Overcoming Challenges and Building a PR Framework02:27 The Importance of Persistence in PR03:30 The Art of Pitching and the CPR Framework04:22 The Power of PR for Entrepreneurs and Thought Leaders05:10 Translating Marketing Pitch into Newsworthy Stories06:22 The Unconventional Approach to PR12:21 The Importance of Direct Communication with Journalists14:25 The Role of PR in Building Credibility and Authority15:46 The Relevance of PR and Marketing in Different Industries17:51 The Right and Wrong Ways to Approach Media Experts18:55 Connecting with Journalists through Social Media19:31 The Importance of Relevance in Your Pitch19:53 Tips and Tricks for Researching Journalists20:19 Understanding the Concept of Relevance21:40 Balancing Time and Effort in Business22:27 The Power of Repurposing Content24:55 The Value of Earned Media vs Paid Media28:35 Exploring the World of Gift Guides29:53 Introducing the Small Business PR Podcast31:36 Understanding the Timing of Pitches33:31 Final Thoughts and ChallengeLEARN MORE & CONNECT with Gloria Chou:https://learn.gloriachoupr.com/prstarter-updatedhttps://learn.gloriachoupr.com/podcastfeaturehttp://www.gloriachoupr.comhttps://www.linkedin.com/in/gloriaychouLinks to Connect with Antoniette and Wellness Productions:On the Web:www.speakerbooker.comwww.speakpact.com www.wellnessproductionsco.com On LinkedIn:www.linkedin.com/in/1AntonietteOn Facebook:www.facebook.com/1Antoniettehttps://www.facebook.com/profile.php/?id=100063739068704

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