Communication starts with yourself. On today’s episode Michael E. Gerber explains the difference between working for yourself and building a business around what you do. Laura and Michael discuss the common mistakes most small businesses make when it comes to communicating their offers to the world and how Michael’s Eightfold Path helps you go from a company of one to one thousand. They also discuss how to shift from communicating about your business to communicating like a leader. Michael E. Gerber is the author of the NY Times mega-bestseller, for two consecutive decades, "The E-Myth Revisited" and nine other worldwide best-selling E-Myth books concerning small business entrepreneurship, leadership, and management.   You can learn more about Michael and his work here: https://www.michaelegerbercompanies.com/ You find the books mentioned on today's episode here: https://www.amazon.com/Michael-E.-Gerber/e/B001I9OR5G   Download Laura’s list of recommended equipment to optimize your personal and professional brand on video here: https://www.speakingtoinfluence.com/equipment   To learn more about Dr. Laura Sicola and how mastering influence can impact your success go to https://www.speakingtoinfluence.com/quickstart and download the quick start guide for mastering the three C’s of influence.   You can connect with Laura in the following ways: LinkedIn: https://www.linkedin.com/in/drlaurasicola LinkedIn Business Page: https://www.linkedin.com/company/vocal-impact-productions/ YouTube: https://www.youtube.com/channel/UCWri2F_hhGQpMcD97DctJwA Facebook: Vocal Impact Productions Twitter: @Laura Sicola  Twitch: https://www.twitch.tv/vocalimpactproductions Instagram: @VocalImpactProductions

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