Send us a textGraham Richardson, former CTV news anchor, shares insights from his transition to public relations and discusses the rapidly evolving media landscape that impacts politicians, spokespeople, and organizations.• Traditional media isn't disappearing despite business model challenges—CTV's news site reached 47% of Canada's population in February• Today's communicators must adapt to a world where everyone has "HD cameras in their pockets" making everyone potential content creators• The decline in media resources means less scrutiny of officials and institutions, with 80% of stories now going uncovered• Trust in media has eroded with many believing journalists are actively deceiving rather than occasionally making mistakes• The 2023 Canadian federal election demonstrated extraordinary shifts in public opinion, influenced by both traditional and alternative media sources• Private sector clients still highly value traditional media outlets that can deliver broad audience reachThe most valuable asset for any public-facing person—whether in media, politics, or business—is authenticity and trust, which when lost is extremely difficult to regain.

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