Michelle McCollough: Marketing, High Performance, & Happiness  In this episode, Cheryl and Michelle discuss: Experience is more useful than education Matching the message to the product/company The importance of maintaining a "Home court advantage" with your business Having followers is NOT the same as having an e-mail list. All SM platforms could change any time, but an email list is yours   Key Takeaways: Marketing is about taking risks. There are no guarantees in good marketing People are looking at the individuals behind your organization, they want to onnect with the personalities behind your brand. You need regular "service posts" on your SM platforms- If you're not serving your customer, they will not pay attention Selling posts are OK, but only about 10% of the time, you need service posts in between "Marketing is really just education, but the magic of marketing comes when you feel it with who you are, what you do, and bring your own genius to the table. So when you can embrace your own personality as part of your brand, that is magic. " —  Michelle McCollough Connect with Michelle:   Twitter: https://twitter.com/speakmichelle Facebook: https://www.facebook.com/SpeakMichelle/ Instagram:https://www.instagram.com/speakmichelle/ Website: https://www.speakmichelle.com/ Show:https://www.speakmichelle.com/podcasts YouTube:https://www.youtube.com/c/MichelleMcCulloughSpeaks LinkedIn:https://www.linkedin.com/in/speakmichelle/     Get in Touch with Cheryl:   Website: www.cherylknows.com  YouTube:  https://www.youtube.com/channel/UCwvWKXBC6fKn1dLGY11hxIg Facebook: https://www.facebook.com/dynamiteproductionsinc LinkedIn: https://www.linkedin.com/in/cherylknowlton/   Show notes by Podcastologist: Justine Talla   Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

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