What’s the deal with challenger brands? Apparently, they’re a lot more than pure disruption. In the third episode of Speakeasy, Dheeraj Sinha digs deep, with Adam Morgan, Founder & Partner-eatbigfish. From the science of disruption to capturing deteriorating attention spans, there’s a whole lot more to challenger brands than just challenging marketing leaders. Who better to explain it all than the men who challenge everything—brands, ideas, habits and formulas?
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