In the presentation skills training I facilitate, I'm often asked the question: What do I do if my content is just boring?   The truth is, your content can't be boring or no one will pay attention - it's just the facts.   The good news is - there is no inherently boring content! There is only content that hasn't been crafted in a way that engages that particular audience.   This applies to presentations as well as emails, conversations with clients, business partners and your kids or parents as well.   I created this episode to help you take any content and make it way more interesting.   Specifically, you'll learn: The first and most important thing you must do to craft content that will engage any audience (it's magical, really) What working in the insurance industry taught me about creating engaging content Why stories are important, no matter what your topic - and how to choose ones that work How to approach your content with the right intention so the audience or person walks away with their needs met Ways to narrow and focus your content to meet the needs of the audience or the person you are speaking with   I hope this episode helps you brighten up and focus your content in a way that lights up your audience, whether that's one person or a whole auditorium full of people.   Want a copy of Michelle Book, Beyond Applause: Make a Meaningful Difference Through Transformational Speaking? Go here: MichelleBarryFranco.com/FreeBook

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