So pumped to have Willman (Willman Electrical) + Heath (hspark Electrical) drop by the lounge for a chat. We discuss pricing, sales, the importance of weekly invoicing, sparkies helping sparkies, branding, business growth, client relationships + much more. We even manage to give some PG relationship advice along the way!! I’ve got a lot of respect for these guys and I am super thankful they came past for a catch up. We even managed to get a lighthouse sunrise in and an amazing Thai dinner banquet style. What a time to be alive!! Enjoy the pod x  Keywordspricing, consumer behavior, business strategies, market competition, value perceptionSummaryThe conversation delves into the critical role of pricing in consumer decision-making and business strategies. It highlights how consumers often prioritize cost over other factors, regardless of brand reputation or product quality.TakeawaysPrice is a huge factor in consumer decisions.Consumers will choose the cheaper option when available.Brand reputation does not guarantee higher sales.Effective pricing strategies are essential for business success.Understanding consumer behavior is key to pricing.Market competition influences pricing decisions.Value perception can affect consumer choices.Businesses must adapt to consumer price sensitivity.Pricing should reflect market realities.Transparency in pricing can build consumer trust.TitlesUnderstanding the Impact of PricingConsumer Choices: Price vs. ValueSound Bites"Price is a huge factor.""No one's trying to pay more for the same product."Chapters00:00 Introduction to Sparky Coach Lounge00:38 Managing Cash Flow and Invoicing Strategies

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