Ep. 17 John Montgomery on How Branding Unlocks Funding

Spark Time!
11/11/2024 37 min Temporada 1 Episodio 17
Ep. 17 John Montgomery on How Branding Unlocks Funding

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Episode Synopsis

John Montgomery of Goodlab joins us for a lively conversation about the visual side of biotech – how a good (or bad!) brand shapes the entire organization, and what elements are necessary at different stages of business. We also discuss how “safe” branding isn’t always the safest option.

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