"E.A.T." "Y.M.Y.L" No, these aren't audibles being yelled by the quarterback before the ball is snapped in football. Google recently updated the quality raters guidelines for SEO and content purposes for E-A-T and YMYL sites.  These stand for Expertise, Authoritativeness, and Trustworthiness and Your Money or Your Life sites. We discussed: What an EAT type site is What a YMYL site is and isn't What you need to know about them What characteristics can lower your quality rating BONUS: Tidbits on Google Business Profile, Google Ads, Organic, and what you need to focus on right now  After watching this Live, you'll understand how important EAT and YMYL sites are to your website and what to know about Google's 2022 Update.

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