Today’s guest is Lauren Stokoe. Lauren Stokoe is the Venture Manager for Trade Mark Checker at IP Australia. She’s an experienced product manager working across public and private sectors on digital transformations and the implementation of new products. On a personal note, Lauren teaches ballet and likes to scuba dive and hang out with her dogs in her spare time.

IP Australia is the Australian Government agency that administers intellectual property (IP) rights and legislation for patents, trade marks, design rights and plant breeder's rights (PBR). IP refers to creations of the mind, and could include a brand, logo, invention, design or artistic work, or new plant variety.

If you’ve ever considered trademarking your business’ IP, TM Checker is an AI-assisted tool created by IP Australia that makes it simple for small businesses to check trade mark availability and complete the application process in literally minutes.

If you're curious about the ins and outs of IP and trade marks and want to know more about how they can protect your business from competitors, then this episode is for you.

The episode will cover:
• What is intellectual property and why is it important to protect it?
• Types of IP and trade mark protection for small businesses
• Why would you need to register your trade mark?
• How to check a trade mark’s availability using IP Australia’s TM Checker
• How to apply for a trade mark with IP Australia
• Enforcing a trade mark – disputes and examples
• What can be trade marked?
• Top tips for small businesses on registering trade marks and intellectual property

For more information about IP rights, visit IP Australia’s website.

This podcast is intended to provide general information regarding intellectual property and does not constitute legal or professional advice. It is not intended to take the place of legal or professional advice and should not be relied upon as such.

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