Episode Synopsis "Physical evidence and culture"

Service marketing and consumer behaviour

Listen "Physical evidence and culture"

More episodes of the podcast Sp

• Marketing in new normal
• Hospitality industry
• Balancibg demand and services
• Promotion
• Reference group influence
• Physical distribution
• Social class - consumer behaviour
• Types of intermediaries
• Distribution channel
• Service marketing
• Consumer behaviour
• Distribution channels
• Pricing
• Physical evidence and culture
• Pricing first part