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Listen "Consumer Informed: Making the Leap from Rich to Responsive"
Episode Synopsis
Got data? Of course, you do. Most companies are drowning in it.
But useful data? That’s a different story.
“Talk to brand executives or decision makers today and no one’s really saying they don’t have enough data,” said Dan Leahy, co-founder and CEO of retail product decision platform MakerSights. “But ask people within a brand responsible for bringing products to market: ‘Do you have the data at your fingertips important to guide the actual decisions you need to make?’ then the results are a lot more mixed.”
In this chat, Leahy discusses why the need for actionable data is more urgent than ever.
Learn more about your ad choices. Visit megaphone.fm/adchoices
But useful data? That’s a different story.
“Talk to brand executives or decision makers today and no one’s really saying they don’t have enough data,” said Dan Leahy, co-founder and CEO of retail product decision platform MakerSights. “But ask people within a brand responsible for bringing products to market: ‘Do you have the data at your fingertips important to guide the actual decisions you need to make?’ then the results are a lot more mixed.”
In this chat, Leahy discusses why the need for actionable data is more urgent than ever.
Learn more about your ad choices. Visit megaphone.fm/adchoices
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