The success of your product, whether it’s external or internal, often hinges on a well-crafted product management plan. Without this, companies risk:

- Failure to launch or achieve desired outcomes.
- Disorganization, misalignment and wasted resources.
- Budget overruns, schedule delays and unmet expectations.

To mitigate these risks, and set the product up for long-term success, a product management plan will focus on three key areas: people, process and technology.

Clark Pope, director of consulting services at Catalyte, discusses these three key areas, how they overlap and how organizations can create a product management plan that lays the groundwork for innovation, fosters collaboration and drives business value.

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