Podcasting connects people everywhere — and chances are, you already have listeners tuning in from around the world. Whether it’s Canada, the UK, India, or beyond, international audiences bring new perspectives and opportunities for growth. In this episode, Dave Clements and Mike Dell talk about how to expand your reach beyond your home country, understand your international audience data, and make your podcast more accessible — no matter where your listeners are tuning in from.
Today’s Hosts: Dave Clements and Mike Dell
How to Reach Podcast Listeners All Over the Globe
Why Think Global?
Expanding your reach can help your show grow faster and feel more connected:

Attract listeners from different cultures and regions
Gain fresh ideas, guests, and perspectives
Build community beyond borders
Appeal to international sponsors and collaborations


Blubrry helps: Our IAB-certified podcast statistics show listener data by country and metro area — so you can see exactly where your audience is growing and tailor your outreach accordingly.
Make Your Show International-Friendly
A few simple adjustments can help your content resonate worldwide:

Avoid slang or cultural references that might not translate well
Mention your location early on for context
Include global or universally relatable topics
Feature international guests or highlight other regions’ podcasting scenes
Be mindful of time zones when scheduling live events or premieres

Blubrry helps: With flexible publishing tools, you can schedule releases at times that work for multiple regions — keeping your show consistent and accessible no matter the listener’s location.
Language & Accessibility: Transcripts Matter
Accessibility is key to growing your global reach — and transcripts are a major part of that.

Make your show easier to follow for non-native speakers
Help search engines index your content in more languages
Create opportunities for translated versions of your episodes

Blubrry helps: Our T

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