Sounds Profitable

Sounds Profitable

Por: Bryan Barletta
The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.
879 episodios disponibles

Latest episodes of the podcast Sounds Profitable

Mostrando página 28 de 44

Predictive Contextual Audience Targeting, Representation Impacts Ads, Global Signs iHeart 15/11/2023
TikTok x Spotify, Few Word Do Trick, New Podcast Trends Report 14/11/2023
Post-Strike Advertising, NPR Spoken Word Report, Increasing YouTube Podcast Reach 13/11/2023
Brands Increase 2024 Budgets, Super Bowl Podcast Potential, Podcast Consumer Verticals, & More 10/11/2023
SiriusXM Revamp Revealed, Niche Beats Scale, Spotify's Fan Study, & More 09/11/2023
Bigger 2024 Ad Budgets, Podcasting's Branding Boom, Spotify's Growing Library 08/11/2023
Making the Case for Podcasting 08/11/2023
Acast's Sales Growth, Podcast Listener Consumer Verticals, AdWeek's Podcast Awards, & More 07/11/2023
Super Bowl Ad Sellout, New BBC Podcast Tool, NYT Covers LeVar, & More 06/11/2023
Interactive Audio Ads, Jolly Holiday Spending, Spotify's Audiobook Revamp, & More 03/11/2023
A Billion for Audioboom, Branded Podcast Directory, Marketers' Big November 02/11/2023
Top September Podcast Advertisers, BBC Podcast Growth, Keeping Your Feed Fresh 01/11/2023
Brands in Audio - A New Platform for Branded Podcasts 01/11/2023
GenZ Brand Recognition, Monitoring Apple Podcast Analytics, Spotify's Audiobook Evolution 31/10/2023
Amazon's Interactive Audio, Positive Holiday Shopping Indicators, 2024 Programmatic Strategies 30/10/2023
Podcasting's Brand Safety Boom, Netflix Frequency Drop, Wondery Podcasts on CTV 27/10/2023
Podcast Ad Frequency Study, YouTube Trend Data, IAB Podcast Revenue Report, & more. 26/10/2023
Sports Podcast Branding Potential, Phones Dominate Shopping, Spotify's Podcast Strategy 25/10/2023
How Branded Podcasts Might Be One Key To New Listeners 25/10/2023
Wondery CTV Play, DTC Brands on Programmatic Audio, Did Somebody Say McDonalds? 24/10/2023
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