Stephanie Buscemi, chief marketing officer of Confluent*, joins Bill to discuss the complexities of Confluent’s marketing strategy, the importance of being data-driven and how generative AI is transforming the marketing landscape. 05:51 The Role of Data in Marketing09:29 Aligning Marketing with Product and Sales21:13 Key Metrics for Marketing Success27:39 The Evolution of Confluent: From Single Product to Platform28:14 The Shift to Product-Led Growth in Marketing31:59 Balancing Sales-Led and Product-Led Strategies33:54 Navigating Multi-Product Sales and Organizational Structure43:11 Building Effective Marketing Teams in Early-Stage Companies47:55 The Impact of Generative AI on Marketing53:27 Confluent.org: Data-Driven PhilanthropyThis material is intended for an audience of entrepreneurs and provided for informational purposes, and it is not, and may not be relied on in any manner as, legal, tax or investment advice or as an offer to sell or a solicitation of an offer to buy an interest in any fund or investment vehicle managed by Battery Ventures or any other Battery entity.The information and data are as of the publication date unless otherwise noted.Content obtained from third-party sources, although believed to be reliable, has not been independently verified as to its accuracy or completeness and cannot be guaranteed. Battery Ventures has no obligation to update, modify or amend the content of this post nor notify its readers in the event that any information, opinion, projection, forecast or estimate included, changes or subsequently becomes inaccurate.The information above may contain projections or other forward-looking statements regarding future events or expectations. Predictions, opinions and other information discussed in this video are subject to change continually and without notice of any kind and may no longer be true after the date indicated. Battery Ventures assumes no duty to and does not undertake to update forward-looking statements.*Denotes a former or current Battery portfolio company. For a full list of all Battery investments, please visit: https://www.battery.com/list-of-all-companies/ 

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