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Listen "54. Podcasting as a Strategic Brand Asset, Not Just Content"
Episode Synopsis
What if your podcast wasn’t just another task on your to-do list — but a powerhouse brand pillar that fuels your visibility, legacy, and leadership? In this episode of Soul Podcasting, I’m breaking down the mindset shift every CEO and purpose-driven entrepreneur needs to make: your podcast is not just content — it’s a strategic brand asset. We’ll explore how podcasting builds authority, anchors your content ecosystem, deepens emotional connection, and becomes intellectual property with long-term SEO power. I’m pulling back the curtain on my 20-year journey launching multiple aligned shows — from Christian Homeschool Moms to Mompreneurs in Heels, and now Soul Podcasting — to show you how podcasting has been my secret weapon for soulful influence and brand expansion. Plus:✨ Why podcasting creates “intimate authority” that social media can’t✨ How your podcast fuels all your other content streams✨ What makes podcasting one of the most emotionally resonant brand tools✨ The IP + legacy play CEOs overlook — and why that has to change✨ A new podcasting trend in hyper-local audio and what that means for your brand If you're tired of spinning your wheels and want your podcast to work for your business — not just exist beside it — this one’s for you. Let’s elevate your voice and treat your podcast like the asset it truly is.---✨ Need help editing your podcast? Visit soulpodcasting.com to learn about my done-for-you services, audits, and coaching.🎁 Register for the Podcast Edit GIVEAWAY- https://soulpodcasting.com/free-podcast-edit/🎁 Download the Launch Confidently Podcasting Checklist here: https://soulpodcasting.com/resources/Check out our last episode - interview with podcasting mogul Dave JacksonFollow this podcast on YouTube- https://www.youtube.com/@demetriazinga• Work with us through Soul Podcasting CollectiveLearn more about podcast services or book a strategy session at: www.soulpodcasting.comDM me on Instagram to continue the convo: @soulpodcasting*Music courtesy of Epidemic Sound:https://www.epidemicsound.com/track/unGUrKA8DC/https://www.epidemicsound.com/track/xWiRLgsKE0/https://www.epidemicsound.com/track/3Y14prgiuq/
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