Part 2 (continuation) Soeur Lab had the opportunity to have an in depth conversation with Philadelphia raised and Ghana based cultural pioneer, entrepreneur and brand marketing guru Muhammida El Muhajir. Muhammida has worn many hats throughout her career, from that of business owner, documentary filmmaker ("Hip Hop: The New World Order") and music marketing executive at Nike where she spearheaded deals and collaborations between the brand and iconic artists like Pharrell, Eminem and Outkast among others. As a respected expert and visionary, Muhammida has been invited to speak at institutions such as Harvard University, Oxford, The Brooklyn Museum and the UN. She currently owns a digital strategy agency in Accra, Ghana focused on luxury brands. This episode includes 2 parts.

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