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Listen "Bonus episode - My 10 years of digital media experience. Here's my guide on social and digital media"
Episode Synopsis
10 Steps to Optimize Your Digital and Social Media Strategy for Maximum ROI
In this bonus episode, I'll share my 10-step guide to transforming your digital and social media strategy into a powerhouse that drives ROI instead of causing headaches and missed opportunities. Whether you're starting from scratch or looking to improve your current efforts, these tips are for you.
Step 1: Just Start!
If you haven't been active on social media, just start. Use your phone to create content and ask your customers what they want to see.
Step 2: Build a Team
One person can't handle all your social media needs. Assemble a well-trained team or consider outsourcing some tasks to ensure sustainability and effectiveness.
Step 3: Avoid Intern Overload
Interns can help, but don't rely on them for complex tasks. Train them properly and view them as future full-time staff.
Step 4: Flyers Are Not a Strategy
Posting repetitive flyers isn't effective. Focus on creating shareable content that engages your audience.
Step 5: Create Shareable Content
The best social media content is shareable. Educate, entertain, and add value to your audience's lives.
Step 6: Use the Hook - SPA Method
Grab attention with a strong hook, tell a compelling story, and provide a principle and application in your videos.
Step 7: Develop SOPs
Standard Operating Procedures (SOPs) ensure consistency. Document your processes to avoid mistakes and train your team effectively.
Step 8: Track Your Progress
Set clear goals and track your performance. Adjust your strategy based on what works and what doesn't.
Step 9: Save Money on Posting Apps
Use built-in scheduling features on major platforms to save money and access exclusive features.
Step 10: Treat Content as an Investment
Think of each video as an investment. Focus on long-term growth and continuous improvement.
If you need assistance with creating SOPs, training staff, or improving content distribution, reach out. We're here to help you succeed!
Don't forget to like, comment, and subscribe for more tips on digital media and content creation!
In this bonus episode, I'll share my 10-step guide to transforming your digital and social media strategy into a powerhouse that drives ROI instead of causing headaches and missed opportunities. Whether you're starting from scratch or looking to improve your current efforts, these tips are for you.
Step 1: Just Start!
If you haven't been active on social media, just start. Use your phone to create content and ask your customers what they want to see.
Step 2: Build a Team
One person can't handle all your social media needs. Assemble a well-trained team or consider outsourcing some tasks to ensure sustainability and effectiveness.
Step 3: Avoid Intern Overload
Interns can help, but don't rely on them for complex tasks. Train them properly and view them as future full-time staff.
Step 4: Flyers Are Not a Strategy
Posting repetitive flyers isn't effective. Focus on creating shareable content that engages your audience.
Step 5: Create Shareable Content
The best social media content is shareable. Educate, entertain, and add value to your audience's lives.
Step 6: Use the Hook - SPA Method
Grab attention with a strong hook, tell a compelling story, and provide a principle and application in your videos.
Step 7: Develop SOPs
Standard Operating Procedures (SOPs) ensure consistency. Document your processes to avoid mistakes and train your team effectively.
Step 8: Track Your Progress
Set clear goals and track your performance. Adjust your strategy based on what works and what doesn't.
Step 9: Save Money on Posting Apps
Use built-in scheduling features on major platforms to save money and access exclusive features.
Step 10: Treat Content as an Investment
Think of each video as an investment. Focus on long-term growth and continuous improvement.
If you need assistance with creating SOPs, training staff, or improving content distribution, reach out. We're here to help you succeed!
Don't forget to like, comment, and subscribe for more tips on digital media and content creation!
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