Leveraging the right data enables you to keep doing more of what works for your company. However, the latest analytics software often fails in the implementation stage and gets scrapped before its findings can make a true impact. Eric Eager, Co-Founder of 4Impact Data, discusses how he created a process that begins with the “big question” and yields actionable, codified wisdom. As a serial entrepreneur, Eric also shares several other lessons about beginning a startup and running your own business.Guest Links:Eric's LinkedIn4impactdata.comCredits: Lisa Nichols, Host; Scott Crosby, Executive Producer; Daniel Williams, Recording Engineer; Jenny Heal, Guest Coordinator; Morgan Cochran, Marketing Support

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