This week Mitchell Kimbrough continues his conversation with Genina Ramirez, Chief Growth Officer at Focus Lab, a branding agency that has embraced the Entrepreneurial Operating System (EOS®). Genina and Mitchell get further into their discussions about Focus Lab's experience with niching down and focusing on a service offering that really made sense to them. They talk about how EOS enabled this courageous act. They also talk about a new brand recently launched by Focus Lab called Odi which provides even more focus as they target a specific market segment and client profile.

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