You're walking through a store when suddenly a product stops you in your tracks. Something about it speaks to you, draws you in, and makes you reach for your wallet. That's not an accident – it's retail psychology at work. While thousands of new products launch every day, only a select few have that magnetic pull that turns browsers into buyers. What's their secret?

Today, we're pulling back the curtain on retail psychology with Michael Casey, an innovative product developer who has been creating retail success stories since 1983. His insights can inform both product development, as well as how we position and market products online, while his products, including the Ab Doer, have achieved global success and earned recognition from the Electronic Retail Association. From Walmart shelves to international TV campaigns, Michael has mastered the art of creating products that make shoppers say "I need this."

Social Pulse Podcast host Mike Allton talked to Michael Casey about:

🛍️ Discover the specific psychological triggers that make products irresistible to shoppers and learn how to incorporate these elements into your product development process.

🛍️ Learn practical strategies for product positioning and packaging that capture attention in crowded retail environments and convert browsers into buyers.

🛍️ Understand how to validate product appeal before major retail launches, saving time and resources while maximizing chances of success.


Learn more about Michael Casey

Connect with Michael Casey on LinkedIn


Resources & Brands mentioned in this episode


Michael Casey Innovations

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Amazon 

Walmart

Litehouse pools


TikTok Shop 

REDtone

Agorapulse Now Supports Threads

Bluesky

Michael Casey Innovations

 Inventors Pathway


Kajabi platform

Jungle Scout

URL Genius

Google Analytics

Shopify

Emeril Lagasse Cookware line

Walgreen CBS

Church and Dwight

Harry's Men's Club

Dollar Shave Club

Beatles

Bare Minerals

QVC watching them live

Idea Village

 Chelsea


Stanley Black and Decker

Home Depot

Lowe's



Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/retail-edition/a-retail-psychology-masterclass

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Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.

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