Feeling like you're building your agency on vibes and caffeine?You're not alone. The first few years of running a social media management business can feel like nonstop improvising—especially when no one talks about the behind-the-scenes mistakes we all make.In this anniversary episode, Shanté reflects on 7 real mistakes made while building Sugarpunch Marketing from scratch—and shares exactly what she’d do differently if she were starting over today.You’ll walk away with:A clearer understanding of when (and how) to nicheWhat to include in a portfolio clients actually care aboutWhy building systems beats hustling harderWhat personal branding has to do with client trustHow to manage finances in a way that protects your peaceThis isn’t theory. It’s the systems, scripts, and boundaries that helped Sugarpunch scale—without selling out.✨ If this resonates, you’ll love: → Take the free Content Seasons Quiz: https://sugarpunchmarketing.com/quiz → Build your strategy with the Marketing Quickstarter Class: https://shop.sugarpunchmarketing.com/collections/classes/products/marketing → Get your custom strategy done for you: https://sugarpunchmarketing.com/strategy-retreatMentioned in this episode:The Back OfficeYour free resource hub with 7 years of Shanté's best trainings, templates, and field notes organized by topic. Everything that's helped her clients and mentees build profitable social media businesses—now in one searchable place.

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