Do Your Programme Features Pass The "So What" Test?

Social Mavericks
14/02/2022 10 min

Listen "Do Your Programme Features Pass The "So What" Test?"

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Episode Synopsis

If people aren't investing in your coaching services, it could be for one simple reason... You talk about features and not benefits. Or... you DO talk about benefits, but in a way that still leaves your potential customer thinking, "So what?"
 
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