In this episode of So Worth It, Jackie Ellis gets real about the tension between perfection, B+ work, and what it really means to operate with excellence. Jackie shares her own journey from being a perfectionist (and the bottleneck in her own business!) to embracing B+ work as a way to move faster — and ultimately realizing that excellence, not perfection, is the true goal. Through personal stories, client experiences, and even a Milwaukee hotel mishap, Jackie illustrates why excellence is about consistency, care, and intention — not flawless execution.What You'll Learn in This Episode:Why perfection is a trap that kills creativity, speed, and innovation.How B+ work gets you moving and creates the momentum needed to reach excellence.The difference between appearing perfect vs. actually performing with excellence.Real-world examples of excellence in marketing, customer communication, delivery, and sales.Why ads don’t create excellence — they simply amplify what’s already there.Resources & Mentions:Book: Never Lose a Customer Again by Joey ColemanSend me a message!Want more help with lead gen, Facebook ads, and funnels? ☎️ Book a call to chat about the best solution for your biz >> soworthit.co/bookyourcall 💵 Get The ROAS Rescue Kit >> soworthit.co/roas DM me on Instagram @iamjackieellisOr send me an email at [email protected]

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