143. The Truth About Trademarks with Sarah Waldbuesser

10/07/2025 40 min Temporada 4 Episodio 143

Listen "143. The Truth About Trademarks with Sarah Waldbuesser"

Episode Synopsis

If the thought of someone else swooping in and trademarking your business name or signature program makes your stomach drop… this episode is for you.I’m joined by trademark attorney Sarah Waldbuesser of Twist Law, and she’s breaking down everything you didn’t know you needed to know about protecting your brand.We’re talking:What a trademark actually is (and what it isn’t)Why even small businesses should think about trademarkingThe difference between TM, ®, and copyright symbols (finally, some clarity!)Real stories of rebrands, legal threats, and business names lostThe gut punch test to know if it's time to trademark your program, course, or podcastThe surprising things you can trademark (like sounds and colors)And why LegalZoom is not your best move Whether you’re still figuring out your brand or already scaling with signature offers, this episode will give you the knowledge—and the kick in the pants—you need to start taking ownership of your work.Resources mentioned in this episode: Free Guide: 5 Expensive Trademark Mistakes Entrepreneurs MakeSarah's YouTube ChannelTrademarks by Sarah on InstagramTwist LawSend me a message!Want more help with lead gen, Facebook ads, and funnels? ☎️ Book a call to chat about the best solution for your biz >> soworthit.co/bookyourcall 💵 Get The ROAS Rescue Kit >> soworthit.co/roas DM me on Instagram @iamjackieellisOr send me an email at [email protected]