episode 59: interview with Sean D'Souza – how parents think

SMC: School Marketing and Communications
23/03/2016 24 min Temporada 3
episode 59: interview with Sean D'Souza – how parents think

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Episode Synopsis

In this special edition, Brad interviews Sean D'Souza, marketing expert/strategist and founder of PyschoTactics. Brad and Sean discuss how customers think and why they buy and why they don’t. Why do customers back away at the very last minute? They go on to talk about why a prospective parent would ‘buy’ a school and how they reach a decision.
This week’s links:
Psychotactics.com
http://www.psychotactics.com/
Why clients buy and why they don’t
http://www.psychotactics.com/xbrain

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