episode 18: is your data letting you down

SMC: School Marketing and Communications
04/02/2015 20 min Temporada 2
episode 18: is your data letting you down

Listen "episode 18: is your data letting you down"

Descargar episodio Ver en sitio original

Episode Synopsis

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. In this episode Brad and Scully discuss why your data might be letting you down; why we should be writing at middle school level; Google’s response to feedback from its recent announcement that 56.1 percent of ads on the internet are never seen; what ‘above the fold’ means and why it is still important in the digital age; and Knox Grammar’s excellent video.

More episodes of the podcast SMC: School Marketing and Communications

235: Stop chasing clicks: how brand building drives long-term school growth 06/11/2025
234: Dude, where did my search traffic go? — Why AI summaries are changing SEO 01/10/2025
233: Putting your school brand purpose first and is anyone on Threads? 04/09/2025
232: Have your prospective parents already decided before they engage? 07/08/2025
231: How to get the most from your outsourced marcom support 03/07/2025
230: Working smarter not harder - survival strategies for solo school marketers 05/06/2025
229: What new School Marketers need to know, farewell Google Reviews and a rant about QR codes. 01/05/2025
228: Should you use emojis in your social media? Creating a strong tone of voice and lessons learned from Ferrari's Formula 1 campaign 03/04/2025
227: Digital Marketing update, is content still king and could you advertise without your school's logo? 06/03/2025
226: Font psychology and how to write a brief like Charli XCX 06/02/2025
© 2003-2025 ZARZA | AHEAD OF OUR TIME
privacy policy
In God we trust In God we trust
PreSales Questions? Click Here
or call our toll-free line at +1-888-5002068 Miami, Florida, USA