81: produce a successful school event

SMC: School Marketing and Communications
12/10/2016 23 min Temporada 3
81: produce a successful school event

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Episode Synopsis

Brad and Scully discuss the most annoying things brands do on social media. In addition, they examine the possibility of podcasters abandoning Apple; and why marketers are creating too many blog posts. This episode's commonly asked school marketing question looks at how to produce a successful school event. This week's school marketing example: The Scots College's compelling interview series, The Scots Advantage. The rants and raves segment looks at 10 tips for telling great brand stories with online video.

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