78: training your marketing team

SMC: School Marketing and Communications
14/09/2016 28 min Temporada 3
78: training your marketing team

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Episode Synopsis

Insights into the world of professional services marketing, presented by Brad Entwistle and Andrew Sculthorpe. Brad and Scully discuss three contradictions that define the Olympics brand; four tips for effectively training your marketing team; how to keep coming up with new story ideas; how to set up the best blog for your school; a clever marketing campaign from the Swedish Tourist Association; and the fact that some brands are starting to question whether they over-invested in digital marketing. 

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