Brad and Scully discuss news that many Australian students lack hope for the future. In addition, they examine how single-sex non-government schools are outperforming their co-educational counterparts; and how Google's Accelerated Mobile Pages update will affect marketers. This episode's commonly asked school marketing question looks at the top ten reasons to write listicles. This week's school marketing example: Proctor Academy's excellent website. The rants and raves segment looks at content marketing predictions for 2017. Episode links: Many Australian students lack hope for the future http://www.gallup.com/opinion/gallup/194525/australian-students-lack-hope-future.aspx?utm_source=alert&utm_medium=email&utm_content=morelink&utm_campaign=syndication Single-sex schools outperforming co-ed – study http://www.educatoronline.com.au/news/singlesex-schools-outperforming-coed--study-221074.aspx How Google's big AMP update will affect marketers and publishers https://contently.com/strategist/2016/08/04/google-amp-will-affect-marketers-publishers/ Top 10 reasons to write listicles http://www.wyliecomm.com/2016/08/top-10-reasons-to-write-listicles/ Proctor Academy http://www.proctoracademy.org/page 5 content marketing predictions for 2017 http://www.convinceandconvert.com/content-marketing/content-marketing-predictions-for-2017/ The biggest content marketing trends in 2017 http://contentmarketinginstitute.com/2016/08/content-marketing-trends/

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