Brad and Scully discuss seven ways Facebook's big algorithm change will affect school marketers. In addition, they examine 25 questions you should ask when interviewing for a new school marketing position; and are marketers using the metrics that matter? This episode's commonly asked school marketing question looks at five of marketing's most frequently asked questions. This week's school marketing example: The Scots College's well-crafted series of Old Boys videos. The rants and raves segment looks at ABC Radio National's, Download This Show. Episode links: 7 ways Facebook's big algorithm change will affect marketers and publishers https://contently.com/strategist/2016/06/29/7-ways-facebooks-big-algorithm-change-will-affect-marketers-and-publishers/ Agencies: 25 interview questions you should be asking new hires http://www.workflowmax.com/blog/agencies-25-interview-questions-you-should-be-asking-new-hires Are marketers using the metrics that matter? https://au.marketo.com/analyst-and-other-reports/are-marketers-using-the-metrics-that-matter/ Answers to 5 of marketing's most frequently asked questions http://blog.hubspot.com/marketing/marketing-experts-answer-questions-fea The Scots College: The Scots Advantage videos https://www.tsc.nsw.edu.au/the-scots-advantage ABC Radio National: Download This Show http://www.abc.net.au/radionational/programs/downloadthisshow/online-media-and-making-money/7560304 ABC Media Watch: Perfect storm facing digital news http://www.abc.net.au/mediawatch/transcripts/s4481060.htm

Ver todos los episodios