135: brand distrust

SMC: School Marketing and Communications
27/06/2018 27 min Temporada 5 Episodio 135
135: brand distrust

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Episode Synopsis

Brad and Scully discuss what marketers need to know about the future of video. In addition, they examine brand distrust; and the latest spend forecasts for mobile ads. Brad and Scully interview imageseven Account Manager, Sarah Millinson, on preparing a school video shoot. This week's school marketing example: a collection of excellent examples of sponsored content from Mediaplanet. The rants and raves segment looks at how the use of data is overtaking creativity in marketing.

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