Simon Lee, one of the leading creative minds in Australian advertising, shares his groundbreaking and award-winning campaign 'Boys Do Cry'. Winner of 2022 B&T Best Advertising Campaign the 'Boys Do Cry' campaign has become a global movement that has changed the conversation about men’s mental health. Listen to how Simon created an anthem for a new mold of masculinity - rewriting The Cure’s famous song ‘Boys Don’t Cry’ into Boys Do Cry.Guest:Simon Lee is the Chief Creative Officer (CCO) and Partner at The Hallway, an Independent Advertising Agency based in Pyrmont, Sydney. He is recognised as one of the leading creative minds in Australian advertising, having created successful campaigns for Westpac, The Australian Financial Review and Qantas Frequent Flyer to name a few. You can follow him on LinkedIn [https://www.linkedin.com/in/simon-lee-790a2ba/] or go to his website [https://www.thehallway.com.au/]. Resources Mentioned:Here is the official Boys Do Cry website where you can watch the full video and access valuable mental health resources [https://boysdocry.com.au/]. Find Us Online:James Lawrence LinkedIn: https://www.linkedin.com/in/jameslawrenceoz/ Smarter Marketer Website: https://www.smartermarketer.com.au/ Rocket Agency Website: https://rocketagency.com.au/ Rocket Agency LinkedIn: https://www.linkedin.com/company/rocket-agency-pty-ltd/Buy Smarter Marketer:Hardcover: https://amzn.to/30O63kg Kindle: https://amzn.to/2ZqfCWm About the Podcast:This is the definitive podcast for Australian marketers. Join Rocket Agency Co-Founder and best-selling author, James Lawrence in conversation with marketers, leaders, and thinkers about what it takes to be a smarter and more successful marketer.

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