When Cynthia Round was hired to help make The Metropolitan Museum of Art more open and accessible, she knew she needed buy-in and collaboration across colleagues and the public. “We needed collaboration across the entire organization, even the security guard at the entrance, to create an open welcoming experience from the get-go,” she told us.Engaging with consumers and other diverse stakeholders have served her well at the Met, United Way, P&G, and throughout her career. In this episode, Cynthia shares polished wisdom on putting collaboration at the heart of branding.Become a supporter of this podcast: https://www.spreaker.com/podcast/smarter-collaboration-incredible-people-working-together-to-achieve-breakthrough-results--5926568/support.

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