ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Ep.125: Brands Gone Wild"
Episode Synopsis
Kleenex. Scotch Tape. Liquid Paper. Xerox. There are many products where the marketing folks did such a great job that the brand names they built came to represent the entire category. A consumer can ask for the product by the brand name and end up buying a version made by a different company. From brand glory to generic. Jon and Kurt dig into this topic and surprise each other with cool examples. You will be shocked to learn some products you use everyday were once trademarked as brands.
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