Listen "How to Improve a Lackluster E-book Campaign"
Episode Synopsis
Marketers typically view e-books as a critical part of their marketing strategy. Yet most marketers don't build or promote the material in ways that really maximize their impact. By not properly promoting their resources, marketers are missing out on potential leads and building influence. In today's episode of SmartBug On Tap, I'm talking about three common e-book issues and how to fix them.
ZARZA We are Zarza, the prestigious firm behind major projects in information technology.