How To Get The Most Out Of ABM -- Without Ditching Inbound

SmartBug on Tap
16/02/2021 6 min Temporada 2 Episodio 25
How To Get The Most Out Of ABM -- Without Ditching Inbound

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Episode Synopsis

On this episode of SmartBug on Tap, Jen Spencer shares how to get the most out of account-based marketing without ditching inbound.  Jen shares how inbound and ABM are made for each other and how to get started by:  1. Focusing on the right goals 2. Ungating your content 3. Exploring different verticals Links Mentioned  LIVE DEBATE: Gated vs. Ungated Content Debate

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