How ABM Campaigns can Fail When You're Not Using Intent Data

SmartBug on Tap
14/06/2022 11 min Temporada 3 Episodio 7
How ABM Campaigns can Fail When You're Not Using Intent Data

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Episode Synopsis

On this episode of SmartBug on Tap, Hannah Shain discusses the topic of Intent Data. Intent data is a major factor in our marketing strategies, especially when it comes to ABM. Here are a few thoughts on how you can work with a data provider to pull in buying intent insights into your CRM and run plays for both sales and marketing.   

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