Real estate is (and will remain) a relationship business -- a quote-unquote, “𝑰 𝒕𝒓𝒖𝒔𝒕 𝒚𝒐𝒖,” business. For instance, referrals and repeat business by way of one’s past clients, sphere-of-influence contacts, or would-be buyers and sellers (leads) in search of credible/reliable real estate professionals.  
The question is, from a marketing standpoint, how do you SCALE relationships? Short answer:  AUTOMATION.  
Leads are easy; conversion is hard—and, candidly, I’m tired of watching quality agents throw good money after bad generating more and more leads that never (flipping) convert. It’s a serious problem.  
The distance between generating a lead and procuring a client is a long gap. In order to close that gap, you’ve gotta build relationships—and to build relationships, you have to stay in communication. But how do you do that at scale? Once again:  AUTOMATION.  
Your real estate business needs smart, practical sales and marketing automations to scale up -- which is exactly why, in today’s episode, I’m talking with sales and marketing automation expert, Jessie Beaudoin, the CEO/Founder of CallAction, a service/software providing sales and marketing automation solutions for, predominately, real estate professionals.   
Grab your notes 📋 and strap in for 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗦𝘁𝗿𝗲𝗮𝗺, 𝗲𝗽𝗶𝘀𝗼𝗱𝗲 𝟬𝟬𝟮.
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