In this episode of "Smart Lawyers Position To Transition," Victoria Collier is joined by Kim Hegwood, an elder law and estate planning attorney. Together, they delve into an innovative and impactful approach: employing non-attorney sales teams to elevate the value of law firms.  Kim Hegwood shares her remarkable journey of transitioning from personally handling initial consultations to delegating these meetings to adept non-attorney salespeople. They also delve into the critical aspect of tracking conversion rates and other data, enabling law firm owners to effectively evaluate the specific requirements of their firms.    Episode Highlights:  Transitioning Consultations: Kim candidly shares her progression from managing all initial consultations herself to entrusting these pivotal meetings to proficient non-attorney salespeople. She reveals the motivations, trials, and triumphs along this transformative journey. The Importance of Conversion Rates: The conversation emphasizes the significance of diligently tracking conversion rates. This data-driven approach helps lawyers gauge the effectiveness of their methods and reveals the potential for improvement. Managing Client Expectations:  A key aspect of this paradigm shift is setting clear expectations for clients. Before the initial meetings, clients are informed that they will meet with a client services director, and any legal queries will be addressed by an attorney when necessary. This transparent communication lays the foundation for a smooth transition. Embracing Change and Trying New Approaches: The episode concludes with a powerful message about the necessity of embracing change and trying new approaches in the dynamic legal landscape. Kim encourages lawyers to overcome their comfort zones and adapt to innovative strategies.   Connect with Kim Hegwood: [email protected] http://www.yourlegacylegalcare.com/   Free Resources Free Alzheimer's/Dementia books  http://www.yourlegacylegalcare.com/books   Free guides/downloads on Kim's website  http://www.yourlegacylegalcare.com/free-downloads   We want to hear from you! You can leave us a rating and review in Apple Podcasts. Click here and then scroll down the page to the rating and review section. You can also leave us a rating in Spotify by clicking here. Connect with Victoria Collier https://quidproquolaw.com/ Private Facebook Group https://www.facebook.com/groups/1284225722042602 LinkedIn https://www.linkedin.com/company/victoria-collier-coaching/      

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